Areas of Expertise
Change Management & Organizational Development
Leadership Development, Assessment & Coaching
Marketing Strategy & Planning
Strategic Management & Planning
Lucy blends her natural innovative, big picture thinking with over twenty-five years experience in marketing, branding and team leadership. Over the years, she has worked closely with leaders in Canada, Egypt, the United Arab Emirates and Gulf Region in a variety of consulting and hands-on roles.
At WMC, Lucy brings laser-like focus and people-orientation to client engagements, getting to the heart of what really matters quickly. Consistently appointed to leadership roles in launching and re-launching brands, Lucy has led national and multinational brand and change initiatives, transitioned revised roles and processes and set excellence standards.
Business leaders select Lucy’s expertise in organizational development, professional coaching, team effectiveness, brand planning and healthy conflict. In support of these strategic consulting services, Lucy provides clients with a suite of value-added services such as leadership assessments, custom-designed strategic planning programs, workshop facilitation and executive & team coaching, onsite and virtual.
Prior to WMC, Lucy developed her skills in the corporate world on both the client and consulting side as a marketing and brand specialist. She headed Marketing, Account Management and Strategic Planning teams for regional and global brands such as Rogers Cable Advertising (client-side), Unilever, McDonald’s, Nestle, Carrier, Coca-Cola, MasterCard and Showtime Arabia (client-side, now known as OSN).
Born in Eritrea to parents of Egyptian descent, Lucy completed a bachelor’s degree at Queen’s University in Kingston, Ontario. Trained by several coach training organizations including Coach Training Institute, she is recognized by the International Coach Federation as a PCC – Professional Certified Coach. Lucy is a Certified Professional Co-Active Coach (CPCC) and Organization & Relationship Systems Certified Coach (ORSCC), among others.
Lucy enjoys swimming, leisurely walks and yoga. She is a lifetime learner with an enduring passion for exploring the human condition. A couple of fun facts: In her teens, Lucy’s artistic talents led to a piece of her art chosen for display at the CNE Toronto. In Dubai 2009, Lucy helped set up and completed a series of fire walks.